Geometry Global has appointed its new Chief Digital Officer (CDO), Luise Hübbe, who joins the agency from Google. Luise will be based in Berlin and will report to EMEA CEO, Pietro Leone.
The agency places digital expertise at the centre of its offering and in this new role, Luise will lead the region in delivering transformational digital services and solutions. She will be responsible for developing and growing digital products and the knowledge transfer within EMEA to drive efficient and effective results for clients.
Pietro Leone, EMEA CEO, said: “Consumer behaviour is changing on a daily basis and with Luise’s unique digital skillset in data, strategy and technology she will strengthen our ability to navigate these changes. Digital is at the heart of today’s business and will unrecognisably shape the world over the next few years. I am thrilled that Luise has decided to join us from tech giant Google to lead our digital charge.”
Luise added: Luise added: “The digital space is constantly witnessing exciting developments, and these enable us to deliver the most relevant, creative content to potential consumers at exactly the right moment. I am delighted to be joining Geometry Global, an agency that has proven itself through innovation and digital leadership in recent years. Creative solutions based on new possibilities will shape the future of our client’s business and I am looking forward to help create these as part of the amazing team at Geometry Global.”
Prior to joining Google as Creative Strategy Lead and Global Partner Lead for Pfizer, Luise held strategy roles at sister WPP agency AKQA, Scholz & Friends Strategy Group and DDB. Working with clients such as Volkswagen, Audi, Opel Vauxhall, IKEA, Tchibo, Ferrero and Vodafone, Luise has particularly strong experience in the automotive sector.