Geometry Global UK has appointed Andrew Dougan as Head of Experiential and Growth. Joining 27 June, he will report directly to CEO Sarah Todd and sit on the executive management committee. He arrives from leading brand experience agency ENERGY where he was formerly Managing Director.
Dougan has led experiential across some of the world’s leading brands including: Shell, Debenhams, Vodafone, Walt Disney, BMW, LVMH, Jumeirah, Emirates Airlines, PepsiCo, Microsoft, Xbox.
The newly created role will see Dougan activate highly rewarding brand and customer experiences for Geometry's clients which ultimately inspire people to buy well. He is briefed to deliver distinctive, engaging and motivating experiences wherever it makes sense on the purchase decision journey - within physical branded environments, in retail, and via relevant collaborations.
Comments Sarah Todd, CEO Geometry Global UK, “With brand experiences being so important in inspiring engagement and selection, Andy will bring experiential magic across the customer journey, including shopper marketing, retail and store design. His incredible multi-market skill will enable our clients to identify how to win and deliver inspiring experiences across borders that convert people, and, create contagious excitement that gets talks about far and wide.”
She added, “Andy has an outstanding ability to deliver business growth for his clients, and has a real gift for innovation and collaboration. His high energy and charm are absolutely infectious. It’s great to be working with him again.”
Todd and Dougan worked together at G2, which merged with OgilvyOne and JWTAction in 2013 to form Geometry Global.
Comments Andrew Dougan: “At a time when experiential is recognised for its strategic potential and tangible ROI, I'm excited to return to the Geometry family to help enrich and grow brand experiences and nurture new capabilities around brand activation."
Dougan’s arrival follows the recent appointment of former HeyHuman Operations Director Steve Cooper as Head of Creative Services, Geometry Global UK.
Dougan led ENERGY to become one of the UK’s top performing brand experience agencies with recent pitch wins including TJX Europe, Avis and Rolls Royce Motor Cars. As Head of Client Services & New Business G2, Dougan developed business growth in the UK and EMEA, helping to land Vodafone UK, Emirates and Costa among others.
Prior to G2, Dougan was Business Director EURO RSCG KLP where he led EMEA channel/retail activity and integrated campaigns for Xbox; retailer relationship programmes for Microsoft; experiential campaigns for Britvic/PepsiCo. He has also held senior roles at Iris Worldwide, Elvis and OgilvyOne Dubai.
Geometry Global UK clients include GSK, Vodafone, Coca-Cola, Emirates, HSBC, Unilever, Royal British Legion, Mayor’s Fund for London. It has launched strategic consultancy Geometry Intelligence; retail analytics to influence purchase behaviour, and, Geometry Labs to test shopper experiences.
The agency is drawing talent across cultures and skill-sets: experiential retail designers, software engineers, digital shopper experts, content specialists, data analysts and designers from the UK, Argentina, Germany, Thailand, Portugal, Lebanon, Australia, Canada and Colombia. In April 2016, Debbie Ellison, Head of Digital, was named Campaign/IPA Women of Tomorrow in tech and innovation.