TitleMy Way
Agency
Campaign Das Auto
Advertiser Volkswagen
Brand Volkswagen

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
Editing Company P....es .N Pa....se Subscribers Only
Post Production T....py S....os Subscribers Only
Post Production
Sound Design Company Au.....rce Subscribers Only
Sound Design Company St.....unk Subscribers Only
Creative Director
Art Director ..n F...ey Subscribers Only
Creative Team ..n F...ey Subscribers Only
Creative Team
Copywriter Al.....re L...s Subscribers Only
Director P..l W... An....on Subscribers Only
Production Company Producer
Production Company Producer B...s Sc....er Subscribers Only
Production Company Producer J..n Bro......rst Subscribers Only
Director of Photography
Producer T...as B...l Subscribers Only
Editor D...ie W...e Subscribers Only
Editor

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them

Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.
The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.
It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: 'Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema.’
Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these wellknown Hollywood genres. We hope audiences enjoy them.”
Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three. 

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