Title "X Games Digital Launch Campaign"
Agency SapientNitro North America
Campaign X Games Digital Launch Campaign
Advertiser ESPN, Inc.
Brand X Games

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Business SectorSubscribers Only
StorySubscribers Only
Type Case Study
Length121 seconds
Executive Creative Director J..n M....es Subscribers Only
Creative Director A...ew Go.....in Subscribers Only
Associate Creative Director Mr. Alex Martinez
Associate Creative Director V...er K..g Subscribers Only
Associate Creative Director L...e G...ia Subscribers Only
Art Director Mr. Andres Betancur
Worldwide Chief Creative Officer G...on Le.....ru Subscribers Only
VP Global Brand Strategy D...en M...ll Subscribers Only
      Creative Director Mr. James Allen
Senior Art Director H..o B...he Subscribers Only
Senior Designer F....is Fe....za Subscribers Only
Senior Art Director Mr. Mauricio Carrasco
Information Architect L1 M...ca C...es Subscribers Only
Associate Creative Director Experience Design C..s Cr....tt Subscribers Only
Senior Manager Technology Shridhar Sundaram
Sr. Manager Interactive Program Management F...io S...s Subscribers Only
Director General Management C....ie To.....ne Subscribers Only
Senior Associate Marketing Strategy & Analysis Mr. Manuel Moreno
Creative Director, UX E...e G...z Subscribers Only

About SapientNitro North America


Latest News

SapientNitro’s la comunidad taps Jake Wheeler as Creative Director

Jake Wheeler joins la comunidad as Creative Director from Grey New York where he led the Volvo North America business. Jake brings with him over a decade of creative leadership in content and campaign development across both digital and traditional channels.

Prior to Grey, Jake served as CD at SapientNitro, splitting his time between Miami and Shanghai. During his tenure at SapientNitro he led key projects for Ferrari and ran the US digital business for FIAT Chrysler. He also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

At la comunidad Jake will report directly to CCO’s Jose and Joaquin Molla.

“I think there are incredible opportunities for a group like la comu that harnesses ideas and talent globally,” said Wheeler. “Younger audiences live in a cross-cultural reality, not just here, but around the world. We’re uniquely positioned to thrive in this area.”

About la comunidad

la comunidad, part of SapientNitro, is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since the agency was founded in 2001, La Comunidad has effectively used culture as a compelling narrative to build brands and bring communities together. Featured on Advertising Age’s ‘A-List” in 2013 , its “Agency to Watch” list in 2012 and named “Multicultural Agency of the Year” by Adweek in 2006, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). Headquartered in Miami, with an additional office in Buenos Aires, La Comunidad has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Max, among others. For more information, visit lacomunidad.com.

“Multicultural Agency of the Year” by Adweek in 2006, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). Headquartered in Miami, with an additional office in Buenos Aires, La Comunidad has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Max, among others. For more information, visit lacomunidad.com.

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