Title "UPS Terracotta Warriors"
Agency Maxus Global
Campaign UPS Terracotta Warriors
Advertiser United Parcel Service
Brand UPS Mail Delivery

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Type Case Study
Length122 seconds

Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

SXSW - Uber: Thinking Differently

When Uber launched in the UK last year the London Black Cab community went on strike, such was the anger at the threat to their business model.
But what was a largely average talk by Malcolm Gladwell at SXSW, he did manage to raise a few interesting points about our perception of this controversial of companies.
What if, Malcolm proposed, Uber had not launched as a direct competitor to taxi services but instead had launched as a revolutionary solution to drink driving?
Drink driving in the USA is a huge problem – more people have been killed as a result of drinking and driving than have been killed from partaking in any US involved war!
What is interesting about Uber is that early results have suggested that it could be having a huge impact on the number of drink driving offences committed in the USA; there is more than a whiff of Rory Sutherland approach to behavioural economics in this alternative view of companies and services. By focusing on the enablement – make it easy, change behaviour not attitude; it will be interesting to see if in future years the attitude towards drinking and driving also starts to change.
The conversation on the stage then turned to what other impacts this single organisation could be having on other industries; for example town planning. In all cities residential developers are required when building new houses to also make sure that the development site is built with adequate parking facilities. This is a huge cost to developers where every square foot is necessary to accommodate demand and profit. What if developers saw Uber as a great opportunity to re-think how they build inner city housing? In the same way new developments are now being built with life-style services (such as a gym and concierge) included, the opportunity exists for developers to work with Uber to offer residents free transport services, and in exchange they are not required to give up prime footage for parking spaces.
Finally of course in a country such as the USA where car manufacturing is such an important part of their economy, the inevitable question is how will Uber impact upon this? If less people drive how will it impact on the number of jobs available within this sector?
As a relatively new user of the Uber service it seemed to me that the growth of Uber as a source of income offers a greater flexibility to the new generations. Getting in an Uber in Austin I met retired women, and students alike; who all talked to me about how they love the ability to pick up work as an Uber driver as-and-when it suits them, the automatic payment system meant they didn’t have to worry about carrying cash, and they determined totally their own hours.
There have been a lot of conversations in the media recently about the impact Uber could have on logistics and delivery businesses, but I think it is most interesting to think how it also has the potential to impact some of our social issues; particularly thinking about our aging community and how as a technologically backed organisation it can help solve a practical problem of reducing the need for our older residents to drive, but also how it can have a social impact in our communities by bringing real people within the same community together.
Maybe if we think differently about this and other businesses we could see potential for impact in limitless opportunities.

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