Title "Mercedes-Benz #YouDrive"
Agency Maxus Global
Campaign Mercedes-Benz #YouDrive
Advertiser Daimler AG
Brand Mercedes-Benz

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LanguageEnglish
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Type Case Study
Length117 seconds

Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

SXSW 2015 - Technology and Great BBQ

maxus sxsw

Last week a few of us had the pleasure of attending SXSW. Before the breakfast tacos and Shiner Bock cravings completely subside, we wanted to share with you the major themes we saw coming out of this years conference.
1. The Human Touch: It was refreshing to see so many speakers and exhibitors reinforce the thought that to connect, to have meaning and have impact you have to strike at real human emotions. As this is such an interesting topic we explored it further, writing a blog post on this subject.
2. Shift from entrepreneur to corporate: The volume of parties, side meetings and presence of mainstream brands was at an all time high. You couldn’t walk anywhere without brands shouting, inviting and bribing you to engage with them. For me personally the enormous McDonalds' food truck and Jalapeño burger was a not so great example of a mainstream brand trying to fit in.
3. Food has officially become pop culture: The addition of a food themed stream 'SXSW bites' this year reinforced the notion that food is a growing movement with a rabid fan base. The volume of content, platforms, tools, and participation in community centric food programs demonstrates that this is an area with extreme passion and ripe for leveraging.
4. Wearables became artistic: In previous years there's been lots of attention on the functionality and tech behind wearables. This year we began to see wearables in action that have a fashion/art bent – huge relief for me as frankly who likes wearing those clunky Jawbone UP bands. There was the collaboration between Opening Ceremony and Intel. The beautifully crafted garments and accessories from Unseen, a group out of London that blends biological and chemical matter into materials; combining science with art, design and performance. And my personal favourite the Mi:Mu music making gloves of Imogen Heap.
We believe this renewed interest in creating experiences that harness human emotions is something we can easily take advantage of and lean into more. We're in the business of evoking emotions. So next time we devise a host of tactics to drive engagement or tune-in, let's remember to ask ourselves what emotion does that piece of content evoke.
For further insight into what Maxus took out of SXSW check out our video on our insights, themes and trends.

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