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TitleIKEA's Magic Mittens
Campaign IKEA's Magic Mittens
Advertiser IKEA
Brand IKEA

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Business SectorSubscribers Only
Type Case Study

About MediaCom EMEA

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Latest News

MediaCom named Global Agency of the Year at M&M Global Awards 2015

Agency network picks up six trophies and two highly commended 


MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six wins, with two further campaigns highly commended.

The title was awarded at a ceremony at the Grosvenor House Hotel in London last night where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended.

MediaCom client, Shell, were also named International Advertiser of the Year.

The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.

The success at the awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total.

The win maintains MediaCom’s impressive historical performance at global media awards competitions. Over the past seven years it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented five times including 2009, 2010, 2011 and 2013. Earlier this year, the agency was the most awarded media agency at the Cannes Advertising Festival, picking up seven Media Lions. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.

Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography. I’m delighted to see all our hard work is paying off on behalf of our clients, helping to create real results for their businesses. Congratulations to the entire One Mediacom team!”

MediaCom’s winning campaigns were as follows:

  • The Effectiveness Award: P&G Whisper: #touchthepickle
  • Best Use of Mobile: Sony Z3: Superiority Complex
  • Best Partnership Award: Bose: #listenforyourself
  • Best Content Creation: P&G Whisper: #touchthepickle
  • B2B Campaign of the Year: Dell: Take IT Easy
  • International Creativity Award: Shell: Power of Sport

MediaCom’s highly commended campaigns were as follows:

  • Best Use of Video: VW: Ready, Set, Gooolf!
  • Best Use of Social Media: Bose: #listenforyourself 

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