Click here to continue to AdForum
TitleAdd Hope Promo 2
Campaign Add Hope
Advertiser KFC Corporation
Brand KFC

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
Type Television

About MEC Europe, Middle East and Africa

We have a stretching global ambition:
“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results.”

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.
That's why we're so passionate about investing in our people to help them thrive collectively and individually.
We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.
You owe it to yourself and we owe it to our clients. It’s the MEC way.
Don’t just live. Thrive. 


Latest News

MEC promotes Wassim Hmaidan to Managing Director of Egypt and Lebanon

MEC today announced the promotion of Wassim Hmaidan from General Manager of Egypt, to Managing Director of both Egypt and Lebanon with immediate effect.

Wassim has been with MEC Egypt for over three years and has been instrumental in setting up the Cairo office. Starting with a staff of four, Wassim has built a vibrant team of 35 people by attracting the best talent from the industry as well as recruiting fresh graduates, making MEC Cairo a thriving place to work.

Wassim has also managed the successful transition of Vodafone into the agency, he’s been a driving force in acquiring new business and is responsible for establishing MEC as leading in the field of digital and data in Egypt. In his new role, Wassim will oversee the Cairo operations, manage all client relations and will additionally be responsible for the Beirut office.

Commenting on the appointment Mohan Nambiar, CEO of MEC MENA, said, “We have amazing talent in the region and it is the responsibility of the organization to look at our key talent and give them the right opportunity to grow. Wassim’s achievements in Cairo are remarkable, and he has made us all proud with the way he turned around Cairo operations. I have absolutely no doubt in Wassim’s abilities to manage and take MEC Beirut to the next level.”

Wassim Hmaidan said, “I am excited to be in my new role and look forward to continuing the momentum, working with the outstanding talent in both offices and with our brilliant group of clients.”

About Wassim Hmaidan

Wassim completed his Bachelor of Science degree in Banking and Finance from the Lebanese American University in 2000.

In 2012, he joined MEC Egypt as General Manager. In his role, Wassim was responsible for strengthening the operations in Egypt, while focusing on building long term partnerships with clients and creating robust media platforms for consumer engagement for their brands, both online and offline.

Prior to joining MEC Egypt, Wassim worked for six years with Starcom MediaVest Group and four years with Omnicom Group. Wassim was also the Co-founder and Regional Managing Director of Trinet Media.

Latest Ads