TitleAdd Hope Promo 4
Campaign Add Hope
Advertiser KFC Corporation
Brand KFC

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Business SectorSubscribers Only
Type Television

About MEC Europe, Middle East and Africa

We have a stretching global ambition:
“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results.”

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.
That's why we're so passionate about investing in our people to help them thrive collectively and individually.
We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.
You owe it to yourself and we owe it to our clients. It’s the MEC way.
Don’t just live. Thrive. 


Latest News

MEC India engineers a musical content collaboration for Mercedes Benz

Mercedes Project X – The Winner’s way – a unique branded content initiative involving five music maestros of India on one platform

Mumbai, February 7th, 2016: MEC India, a leading media agency, has collaborated with Mercedes Benz, India’s largest luxury car brand, Qyuki – a digital multi channel network & music maestros - AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi to unveil the winner’s anthem, “Khushnuma” at the Auto Expo.
Mercedes Benz has completed 20 successful years in India and is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 on February 3rd for an exclusive guest list, amidst a stunning line-up of cars from Mercedes Benz. It is a first ever collaboration between eminent musical artists like A R Rahman, Salim Merchant, Shubha Mudgal, and Amit Trivedi, blending their signature styles into one melodious track, led by Ranjit Barot.

Sharing his views on this content collaboration, Kumar Sinha, National Head (Content), MEC India said, “MEC has been associated with Mercedes Benz in creating unique content ideas & associations beyond traditional marketing activities, to strengthen the equity of the brand. Music in India has a rich heritage and a wide appeal. Combining this special music composition with an engaging audio-visual story has created a memorable piece of content for the brand. The journey of overcoming challenges, flourishing and ultimately carrying that success home is captured in the music video. It’s the celebration of an individual’s quest for excellence.”

Mercedes Project X – ‘The Winner’s way’ music anthem was posted on YouTube link https://www.youtube.com/watch?v=HzKcAcM7_Gc on February 3rd, 2016 and in the short span of 4 days has already aggregated a total of 400,000 views till date. As a part of the series, more content is expected in the year 2016.

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