TitleAdd Hope Promo 5
Agency
Campaign Add Hope
Advertiser KFC Corporation
Brand KFC

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LanguageEnglish
Type Television
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About MEC Europe, Middle East and Africa

We have a stretching global ambition:
“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results.”

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.
That's why we're so passionate about investing in our people to help them thrive collectively and individually.
We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.
You owe it to yourself and we owe it to our clients. It’s the MEC way.
Don’t just live. Thrive. 

 

Latest News

Vodafone drones assist lifeguards in Spain

Vodafone has initiated a project that teams up drones and lifeguards to save lives on the Spanish beaches.

The project is part of the Vodafone One objective of making people’s life easier with technology. And in this particular case, technology can even help to save lives since a lifeguard takes triple the time of a drone to reach a swimmer in distress. When alerted to a possible accident, both drone and lifeguard move towards the person in the water. The drone arrives first and drops a rescue tube that the swimmer can hang on to until the lifeguard arrives.

Every year, drowning claims an average of 400 lives in Spain, and Vodafone hopes to reduce this number by giving the lifeguards drone assistance.

The Vodafone One lifeguard drone pilots have received formal training by AESA, the National Agency for Safety Aviation, to make sure that they are skilled in communications, navigation, meteorology, operational procedures and air law. They must have absolute control over the devices and be able to make vertical takeoffs, fly sideways at high speed and master two-way flights, spirals and other series of maneuvers that guaranty that they can reach the swimmer in distress as quickly as possible. These pilot teams work closely with the official beach lifeguards.

The drone project has been launched on five Spanish beaches: Cabopino (Marbella), Ribadesella (Asturias), Isla (Cantabria), Cartagena (Murcia) and Benalmádena (Málaga) and will run until September 15.

The initiative was created and planned by MEC. The drone operator is Trabajoscondron.com.

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