TitleDaydream
Agency
Campaign Wonderfilled
Advertiser Mondelez International
Brand Oreo

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Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Production Company ..e . ..y Subscribers Only
Creative Director D...d Mu.....eld Subscribers Only
Creative Director
Art Director B..g W...e Subscribers Only
Group Creative Director J...e C....ja Subscribers Only
Chief Creative Officer
Producer H....er T...on Subscribers Only
Producer Ca....ne H...s Subscribers Only
Project Manager
Account Director R..h We.....in Subscribers Only
Account Executive M...y H...es Subscribers Only
Account Supervisor
Business Director ..y T...z Subscribers Only
Music K...y Mu.....es Subscribers Only
SVP/Managing Director
Senior Broadcast Director K...y Li.....ott Subscribers Only
Group Talent & Music Director J....ta Mc....er Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Latest News

Tic Tac Little Adventures on Adweek

Tic Tacs Are Little Adrenaline Junkies in The Martin Agency's Charming Ads

Big excitement for the mini mints

By Gabriel Beltrone | Adweek | August 29, 2016

They're tiny hard candies that may be small enough to fit between your thumb and forefinger, but they're still packed with adventure, says a fun new campaign from The Martin Agency.

Anthropomorphic Tic Tacs experience Hollywood-level excitement in four 30-second web spots, featuring miniature worlds wherein mints wear human garb and enjoy human experiences, like cage diving with sharks, riding barrels over the top of waterfalls, jumping classic sports cars over the Grand Canyon and piloting rocket ships to Mars.

Part of the brand's clever "Go Little" positioning (almost like a modern-day version of "Think Small"), the clips are completely ridiculous, and thoroughly enjoyable—stupid and carefree, yet somehow on message.

The writing is clear and simple, with appropriately minor bits of suspense built into each spot. (Will the diminutive green daredevil stick the landing, or explode against the cliff face?) The visuals don't disappoint, either, with charming detail on all the bite-sized models and inviting backdrops. (The spots were directed by Jeff Boddy of Martin's production partner Hue&Cry.)

And that's not to mention the cheesy, retro-TV-style intros. "In a big world … dare to be little," barks the voiceover. Meanwhile, even the campaign's name, "Little Adventures," is aptly on-the-nose. (Stories filmed in miniature are often adorable when done well. See also: McCann New York's amusing work for French Toast Crunch.)

Overall, the point is clear, without having to say it in so many words: Tic Tacs, the heroes in these stories, are, perhaps counterintuitively, packed with flavor. The real question, then, becomes: If eating one is tantamount to space travel, what happens when you pour a dozen into your mouth?

Continue to Adweek.

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