Title "Be More Dog"
Agency VCCP
Editing Company Marshall Street Editors
Campaign Be More Dog
Advertiser O2
Brand O2

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length70 seconds
SoundtrackSubscribers Only
Post Production ..e M...ng P....re C....ny Subscribers Only
Music Q...n Subscribers Only
Executive Creative Director Mr. Darren Bailes
Art Director ..n D..y Subscribers Only
Art Director E...s T...es Subscribers Only
Copywriter Mr. Nathaniel White
Copywriter D...el Glo......mes Subscribers Only
Director K...h Sc.....ld Subscribers Only
Director of Photography Mr. Damian Acevedo
Producer S....ey O'....or Subscribers Only
Executive Producer S...ha Sh....rd Subscribers Only
Agency Producer Ms. Catherine Long

About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

The Truth, The Whole Truth And Nothing But The Truth

Most advertising professionals will be all too familiar with the classic playground taunt “Liar, Liar, Pants On Fire!”. There is perhaps no other occupation (apart from lawyers, politicians and car salesmen) that can draw as much exasperated derision from the general public. However, ensuring that brands are presented in the best possible light is our raison d’être and sometimes this can lead copywriters to be economical with the truth.

Happily, one brave individual (Nashville-based graphic designer Clif Dickens) has taken a personal crusade to make brands honest. By taking some of the biggest household names and cleverly reworking their slogans Dickens has managed to highlight some uncomfortable truths. A few of his insightful and hilarious efforts can be see n below.

But what can we learn from the below parodies? Clif’s entertaining work demonstrates that a brand’s image is no longer solely dependent on a carefully crafted advertising message, but rather increasingly on the conversations and experiences of it consumers. The truth is a powerful thing – brands need to start using it to better effect.

iKEA

LEGO

LINkED IN

To see more of Clif’s work check out http://honestslogans.com/

The post The Truth, The Whole Truth And Nothing But The Truth appeared first on VCCP.

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