TitleCouples
Agency
Campaign It Stays With You
Advertiser The Colonial Williamsburg Foundation
Brand Colonial Williamsburg

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Latest News

NEW GEICO Campaign Featured on Ad Age

There's Nothing 'Surprising' About Geico's New Campaign

Insurer Taps Marco Polo, Real Customers in New Martin Agency-Created Spots

By Adrianne Pasquarelli.

Geico has tapped a big name for a spot in its newest campaign—Marco Polo, the Middle Ages explorer famous for traveling Asia. In a humorous ad that stays true to the insurer's quirky humor, an actor appears as Mr. Polo in an outdoor swimming pool as children play the popular Marco Polo discovery game. Mr. Polo continues to say "Si, scusi," as he believes the kids are looking for him. A voice-over says, "Playing Marco Polo with Marco Polo? Surprising. What's not surprising? How much money Amanda and Keith saved by switching to Geico," as the camera shows real-life Geico customers holding a sign asserting $645 in savings. Meanwhile, a llama noses around the pool.

Link to full article.

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