Title "Crossroads"
Agency goodcop
Production Company goodcop
Campaign 15 Years of Encounters
Advertiser Encounters South African International Documentary Festival
Brand Encounters South African International Documentary Festival

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length113 seconds
MarketSubscribers Only
Post Production P...st C..e T..n Subscribers Only
Art Director O...er He....us Subscribers Only
Copywriter Mr. Oliver Hermanus
Director O...er He....us Subscribers Only

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CITY LODGE - MISUNDERSTOOD

Directors: Laurence Hamburger & Michael MacGarry

We loved this script from the minute we saw it.

Mike pitched the tone here as 'something like a Coen Bros comedy', - in that it was to feel like a scene in a well-made Indie film. Strong, classic storytelling frames, a clear but subtle pallete (in this case pastels), a considered but invisible sense of sound design, and most importantly, a performance of 'nuanced awkwardness'.

With all this in mind, we saw a great chance to have some fun with casting. With a script this good - where the idea is so obviously unique - keeping it simple and letting the actress carry the story is really most of the job.

The creative team had described the character as 'someone from somewhere like Wellington, who'd hardly left the house, let alone the town', and while we're not normally fans of people dressing up for castings, Christel Van Der Bergh really had thought it all through and came not just in costume, but remained unnervingly in character from the minute we first met her to the moment we wrapped.

Thanks to the team at Hunt and to our favourite client Peter at City Lodge for the opportunity.

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