|Title||The Power of the Everyday|
|Agency||Grey Group New York|
|Campaign||The Everyday Effect|
|Advertiser||Procter & Gamble|
|Brand||Procter & Gamble|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe.