Title "Frustration"
Agency VCCP
Editing Company Marshall Street Editors
Campaign Be More Dog
Advertiser O2
Brand O2

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Length40 seconds
MarketSubscribers Only
Post Production ..e M...ng P....re C....ny Subscribers Only
Executive Creative Director D...en B...es Subscribers Only
Art Director Mr. Ben Daly
Art Director E...s T...es Subscribers Only
Copywriter Na.....el W...e Subscribers Only
Copywriter Mr. Daniel Glover-James
Director K...h Sc.....ld Subscribers Only
Director of Photography D...an A....do Subscribers Only
Producer Ms. Shirley O'Connor
Executive Producer S...ha Sh....rd Subscribers Only
Agency Producer Ca.....ne L..g Subscribers Only

About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

Pampers Pooface

Pooface 2

The toilet, the loo, the bog. It really isn’t the most palatable of human activities to think about, talk about, let alone advertise. In the history of lavatory related advertising there has been mixed success. The Andrex puppy is the most notable and successful campaign in the WC area. Quite simply they maintained the association between the softness of their paper and the undeniable softness of a puppy. What followed the Andrex puppy was largely a botch job, Andrex decided to start a “social” campaign, namely do you scrunch or fold your loo paper? Where before we were asked in envisage the softness of the product, we are now asked to imagine the rather graphic act of people using the product. I, for one, do not care whether you “scrunch” or “fold” – I believe my sentiments were largely shared with the usually understated Vice stating this was “the worst advertising campaign ever

So why am I going over the history of toilet communications? Well recently Pampers hit on a winner. What is as cute as a puppy (if not cuter)? Yep, a baby. Pampers have filmed the little one’s facial expressions the moment they, you know, realise their nappy needs to be changed. It is on one level hilarious, but on another plane it adds a degree of levity to the grim task of changing a nappy. The art direction is tied together with a battle cry for parents everywhere “Don’t fear the mess”. Have a watch and tell me it isn’t just a little brilliant.

The post Pampers Pooface appeared first on VCCP.

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