Title "P&G Brand Olympics – Mexico /2012"
Agency MediaCom Latin America
Campaign “Gracias mamá por apoyarme siempre”
Advertiser Procter & Gamble
Brand P&G

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Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Type Case Study
Length120 seconds
BE Executive S...a Ma....nez Subscribers Only
BE Coordinator J..n C...os G...ez Subscribers Only
BE Executive Ms. Silvia Ortíz
Media Coordinator A..y ..m Subscribers Only
Account Director C....ia P..a Subscribers Only
P&G Leader Mr. Carlos Sologuren

About MediaCom Latin America

How is MediaCom different from just another media agency?

We are a team of systems thinkers. By thinking in systems, we work to optimise the totality of our clients’
communications systems, not just individual channel silos.

Our people, processes and tools are geared towards systems thinking, which is how we look at and make sense of the communications world.

Systems thinking is how we look at the interrelationships between brands, customers, content and connections that make up the system. By examining these relationships, we find the opportunities or leverage points that can take the performance of the entire system to a higher level. A low leverage point in a system is when a small amount of change causes a small change in system performance – an example of this might be adding in 100 extra TV ratings to an already robust TV campaign; the outcome being incremental gains in already high awareness levels. A high leverage point in a system is when a
small change causes a large change in system performance – an example of this might be a piece of content that is optimised for sharing via a paid distribution strategy, hence driving a significant improvement in a brand’s natural search ranking and ultimately greater brand preference.

Therefore, systems thinking isn’t just about improving the sum of each part, but rather, it’s about improving the entire product of heir interactions.

What do we offer clients that our competition doesn’t?

We transform the effectiveness of our clients’ communications through connections which are 20% more effective than the market norms.

At MediaCom, we know that by focusing on the otality of a client’s communications system, we can deliver transformative business growth rather than just marginal media performance improvements.

While individual channel efficiencies continue to be important, we know that thinking in silos will only result in incremental benefits. Instead, we work to optimise and connect the entire communications system to deliver transformational communications effectiveness, which are +20% more effective than the market norms. Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

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