TitleThe New Volkswagen Gol Trend ‘it is a Goal’!
Campaign Es un Gol!
Advertiser Volkswagen
Brand Volkswagen

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Type Case Study
Account Director A...ea Kr....ja Subscribers Only
Communications Strategy Coordinator M...as W...et Subscribers Only
Interaction Director
Entertainment Executive L...a .i R...o Subscribers Only
Research and Insights Director M...in C...a Subscribers Only
Digital Planner
Volkswagen Argentina / Marketing Manager M...in So......gui Subscribers Only
Volkswagen Argentina / Advertising and Media Responsible M...el Go....ez Q....el Subscribers Only
Volkswagen Argentina / Digital Communications

About MediaCom Latin America

How is MediaCom different from just another media agency?

We are a team of systems thinkers. By thinking in systems, we work to optimise the totality of our clients’
communications systems, not just individual channel silos.

Our people, processes and tools are geared towards systems thinking, which is how we look at and make sense of the communications world.

Systems thinking is how we look at the interrelationships between brands, customers, content and connections that make up the system. By examining these relationships, we find the opportunities or leverage points that can take the performance of the entire system to a higher level. A low leverage point in a system is when a small amount of change causes a small change in system performance – an example of this might be adding in 100 extra TV ratings to an already robust TV campaign; the outcome being incremental gains in already high awareness levels. A high leverage point in a system is when a
small change causes a large change in system performance – an example of this might be a piece of content that is optimised for sharing via a paid distribution strategy, hence driving a significant improvement in a brand’s natural search ranking and ultimately greater brand preference.

Therefore, systems thinking isn’t just about improving the sum of each part, but rather, it’s about improving the entire product of heir interactions.

What do we offer clients that our competition doesn’t?

We transform the effectiveness of our clients’ communications through connections which are 20% more effective than the market norms.

At MediaCom, we know that by focusing on the otality of a client’s communications system, we can deliver transformative business growth rather than just marginal media performance improvements.

While individual channel efficiencies continue to be important, we know that thinking in silos will only result in incremental benefits. Instead, we work to optimise and connect the entire communications system to deliver transformational communications effectiveness, which are +20% more effective than the market norms. Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Latest News

MediaCom wins six Cannes Media Lions Awards

Becomes most-awarded global media agency network at this year's competition 
MediaCom has captured six Media Lions at the 2015 Cannes International Festival of Creativity, making it the top performer among all global media agency networks. In total, the agency walked away with two silver and two bronze trophies as lead agency, with additional silver and bronze wins as credited media agency partner. The celebrated work spans multiple geographic markets and a diverse set of clients. Campaigns for Dell, Shell, Coca-Cola and Bose are among those recognized.
"With the Cannes Lions competition raising the bar year after year, this is a phenomenal performance, and I could not be more proud of our teams around the world," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "These wins, coupled with numerous other awards we've received this year, are proof that our creativity, commitment to systems thinking and exceptional client relationships have enabled us to deliver the highest standard of work in the industry."
MediaCom's four wins as lead agency include (by category):
  • Business Products & Services: "Revenge of the (IT) Nerds" for Dell - MediaCom Germany (silver)
  • Use of Screens: "The World's First Fully Personalised TV Campaign" for Coca-Cola - MediaCom UK (silver)
  • Other Consumer Products (including Durable Goods): "Better Content Through Data" for Bose - MediaCom UK (bronze)
  • Corporate Image & Communication: "Power of Sport" for Shell - MediaCom Global (bronze)

MediaCom was credited as media agency partner on the following two awards (by category):
Use of Mobile Devices: "TTYL (Talk To You Later)" for Chevrolet from Maruri Grey Ecuador (silver)
Use of Digital Content: "Shine" for Canon Cameras from Leo Burnett Australia (bronze)

MediaCom's final tally exceeds the performance of all other global media agency networks at this year's Festival, with the closest competitor landing two wins as lead agency and four overall. The news comes just one day after MediaCom dominated the famed competition's shortlist with 20 overall nominations, including 13 as lead agency. 

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