Title ""The Power Inside" Official Trailer"
Agency Pereira & O'Dell
Music Elias Arts
Campaign The Power Inside
Advertiser Intel Corporation
Brand Intel + Toshiba

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
Type Movie Trailer
Length104 seconds
More InformationSubscribers Only
Production Company Fu....ed .n as......ion w..h L..e C...d Subscribers Only
Producer ..n Wi....ga Subscribers Only
Writer Matt Robinson
Editor R..k P....on A...E. Subscribers Only
Trailer Editor N..a Ka....ki Subscribers Only
Director Speck/Gordon
Director of Photography .o W....ms Subscribers Only
Special Effects / VFX Z..c Subscribers Only
Special Effects / VFX Matt Olmon
Executive Producer C...y M...on Subscribers Only
Executive Creative Director J...e Ro....on Subscribers Only
Creative Director Jason Apaliski
Art Director C...s A...s Subscribers Only
Art Director B...t B...y Subscribers Only
Chief Creative Officer Mr. PJ Pereira
Copywriter N..l R....an Subscribers Only
Production Company Producer D...e M....er Subscribers Only
Production Company Producer Mr. David Thorne
Project Manager Je....er Mc.....lle Subscribers Only
Agency Producer B..l Sp....er Subscribers Only
Post Production Ms. Chris Ott
Sound Designer P...r R...on Subscribers Only
Graphics L....ry Subscribers Only
Executive Account Director Mr. Gary Theut
Strategy Director J...in ..x Subscribers Only
      Copywriter R..s C...n Subscribers Only
Executive Agency Producer Mr. Jeff Ferro
Sr. Integrated Producer K...ie ..n D...n Subscribers Only
Account Director H...y Ar....er Subscribers Only
Account Executive Lisl Schilperoort
VP, Strategy N..k C....an Subscribers Only
VP of Media J...ua B....au Subscribers Only
Media Strategist Andrew Matthews
Media Strategist P..e F....an Subscribers Only
Assistant Media Strategist K...e Mc....ey Subscribers Only
Business Affairs Director Xandra Ess
Publicist M...y P....ey Subscribers Only
Creative Director ..b M....ch Subscribers Only

About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

Six Cannes Lions for Pereira & O'Dell

Pereira & O'Dell brought home a total of 6 Lions from the Cannes Lions International Festival of Creativity, 2 silvers, 4 bronze. In Cyber Lions, 1 Silver and 2 Bronze go to Intel + Dell's "What Lives inside" for Web Series, Storytelling and User Generated Content respectively. In Branded Content and Emtertainment Lions, a Bronze goes to Intel + Dell's "What Lives Inside" social film campaign. In Film Craft Lions, "What Lives Inside" earned a silver and a bronze for Casting and Direction. Additionally, Pereria & O'Dell has 8 shortlisted items in Film, Cyber, Outdoor Press and Promo & Activation for both Intel + Dell's "What Lives Inside" and Coca-Cola "Crossroads" campiagn. For the second consecutive year, there was no Grand Prix awarded at the festival which makes Pereira & O'Dell reigning champs for Intel + Toshiba's "The Beauty Inside" in 2013. All winners can be view currently in the Cannes Lions Archive at: http://www.canneslionsarchive.com/winners/

 

BRANDED CONTENT & ENTERTAINMENT LIONS
Bronze Lion
· Original User-Generated Content - “What Lives Inside" - Intel + Dell 

CYBER LIONS
Silver Lion (Campaign)
· Webisodes/Series - “What Lives Inside”- Episode One, Intel + Dell 
· Webisodes/Series -“What Lives Inside”- Episode Two - Intel + Dell 
· Webisodes/Series - “What Lives Inside”- Episode Three - Intel + Dell
· Webisodes/Series - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze Lion
· Storytelling, “What Lives Inside - Intel + Dell - link

Bronze Lion
· Use of Co-Creation & UGC– “What Lives Inside” – Intel + Dell 

Shortlists
· Content Placement (Copy/Image/Audio/Video) -”What Lives Inside” - Intel + Dell 
· Integrated Multi-Platform Campaign (Online/Offline) - “What Lives Inside” - Intel + Dell 
· Other Consumer Products (Including Durable Goods) - “What Lives Inside - Intel + Dell 

FILM CRAFT LIONS
Silver Lion (Campaign)
· Casting - “What Lives Inside”- Episode One, Intel + Dell 
· Casting - “What Lives Inside”- Episode Two - Intel + Dell 
· Casting - “What Lives Inside”- Episode Three - Intel + Dell 
· Casting - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze Lion (Campaign)
· Direction - “What Lives Inside”- Episode One - Intel + Dell 
· Direction - “What Lives Inside”- Episode Two - Intel + Dell 
· Direction - “What Lives Inside”- Episode Three - Intel + Dell 
· Direction - “What Lives Inside”- Episode Four - Intel + Dell 

FILM LIONS
Shortlist
· Long Fiction Film (Over 10 Minutes) - “What Lives Inside - Intel + Dell

OUTDOOR LIONS
Shortlists
· Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump - Race – Coca-Cola - link · Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump – Religion - Coca-Cola 

PRESS LIONS
Shortlist (Campaign)
· Non-Alcoholic Drinks - Fist Bump – “Artist” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump – “Religion” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump – “Tattoo” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump - “Race” - Coca-Cola

PROMO & ACTIVATION LIONS
Shortlist
· Use of Social Audience in a Promo Campaign - “What Lives Inside” - Intel + Dell

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