Title"The Power Inside" Official Poster
Agency
Campaign The Power Inside
Advertiser Intel Corporation
Brand Intel + Toshiba

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Date of First Broadcast/Publication Subscribers Only
Type Poster
More InformationSubscribers Only

About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

Sage launches new digital Christmas ad campaign to celebrate small businesses in the holiday season

Nationwide prize draw for hero business who work through the holidays

DECEMBER 7, 2016 – Sage, the market leader for integrated accounting, payroll and payment systems, has today launched its first ever digital Christmas advertising campaign. The advert shines a spotlight on how hard small businesses have to work over the holiday season, and launches together with a nationwide prize draw to reward businesses that have made a big impact on their community. The ad will run from December 7th – January 7th on social channels including YouTube, Twitter and Facebook and runs with the hashtag #ThereForUs.

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The advert tells the story of a mother who is unable to join her family to celebrate Christmas every year because she works so hard to run her business – year after year, there’s an empty chair at the table. But this year on Christmas Eve, she follows a trail of Christmaslights to her storeroom to find that her family have taken Christmas to her – laying out a full Christmas dinner in the store so they can celebrate the holidays together.

Produced in partnership with US agency Pereira & O’Dell, the advertising campaign is part of Sage’s new brand strategy to highlight the company’s dedication to business builders who make significant contributions to the economy, often with great personal sacrifice.

“The holidays naturally evoke emotion and at Sage, we wanted to create a special, heartfelt ad that shows our appreciation of the entrepreneurs who make our holidays better,” explains Sage’s EVP Brand, Van Diamandakis. “This festive season is a time of celebration — especially for the people, values, and traditions that matter to us. But so often, hard-working small business owners have to sacrifice time with family and friends to stay open. We want to take the opportunity to shine a light on the business builders who work tirelessly to make other people’s holidays so special that they miss out on their own.”

For US & UK, Sage is asking the public to nominate a small business of their choice who will be gifted £5,000/$5,000 by Sage, a small token to ensure they enjoy their Christmas and to say thank you for all they do for us, not just throughout the year but especially at Christmas time.View the advert and vote for outstanding businesses in your community here for US and here for UK.  

About Sage
Sage is the market and technology leader for integrated accounting, payroll and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It‘s why Sage helps drive today’s business builders with the most intelligent and flexible cloud-enabled software, support and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners and developers to champion the success of business builders everywhere. And as a FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation. Sage – the market and technology leader for integrated accounting, payroll and payment systems, powered by the cloud and supporting the ambition of the world’s entrepreneurs and business builders. Because when business builders do well, we all do.

For more information, visit www.sage.com 

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