TitleTotal Football
Agency
Production Company
Campaign Total Football
Advertiser Fox Broadcasting Company
Brand Fox Sports

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Length
Post Production GL.....RKS Am.....am Subscribers Only
Sound Design Company .C Wa....ch Subscribers Only
Music Company / Composer FC Walvisch
Executive Creative Director M..k S...n Subscribers Only
Creative Director Z..k Mc....ld Subscribers Only
Art Director
Art Director ..s ..n .e P..l Subscribers Only
Chief Creative Officer M..e B...e Subscribers Only
Copywriter
Director J...n K...er Subscribers Only
Director of Photography W...er We.....orp Subscribers Only
Account Director
Head of Planning A...da F..e Subscribers Only
Agency Producer K...a Fa.....zad Subscribers Only
Account Manager
Business Director N....as Ke.....ake Subscribers Only
Editor K...n W...an Subscribers Only
Global Creative Director
President H....le Kl.....mer Subscribers Only

About Anomaly

Anomaly is a response to the widespread recognition in the industry that "the models are all broken" and "the traditional solutions are all becoming less and less effective." From the company's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" - something that deviates from the norm or from expectations.

To that end, Anomaly possesses an extremely diverse and elastic set of skills; operates on a progressive and entrepreneurial business model; focuses on creating business solutions; and lastly, has broken down traditional silos through a single bottom line - so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias. 

Latest News

Anomaly Amsterdam captures the emotion of live football with a new campaign for FOX Sports

A fully integrated campaign for FOX Sports called “Voetbal Kijk Je Live” will launch on 28th July 2014 and run throughout the football season.

FOX Sports understands that for real fans, there’s only one way to watch football — it must be live. When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. Sometimes within the span of a minute.

This simple truth led to a new, fan-focused campaign that turns the act of watching live football into the grand drama that it truly is.

Partner and Global Executive Creative Director, Richard Mulder, says “ Rather than hire actors to recreate these emotions, we cast real fans and filmed them in their homes watching their teams play live. This gave us footage that would be impossible to fake. Director, Victor D. Ponten, brought a cinematic touch to this documentary approach, giving the campaign a tone that is at once epic and intimate.”

A number of Dutch local legends appear throughout the work, including John van Zweden, a true Ado Den Haag supporter and part-owner of Premier League club Swansea City, and Dries Jans, former PEC Zwolle player and father to current PEC coach, Ron Jans.

Marketing Director FOX Sports, Jan Bonjer says “Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live football match. Their world class brand and football experience has helped us create an authentic and insightful campaign made by fans, for fans.”

The channel’s offer includes live matches from the Eredivisie, Jupiler League, Barclays Premier League, Serie A and more.

The campaign consists of a 60 sec TVC, 5 x 30 sec TVC’s, print, digital and radio.

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