Karmarama is appointing Liz Wilson, the former CEO at Stack and Chair of the IPA’s Client Relationship Group, as its Chief Operating Officer.
Wilson, who is an IPA Council Member, will take responsibility as head of operations across the entire Karma Comms Group - which is now a 300-person business following the acquisition of Nice Agency, the leading mobile app specialist.
This is the first time the agency has appointed a group-wide COO, to lead the integration of specialists from advertising, direct, data, digital, mobile, social media, PR and content. Wilson will also lead day-to-day operations of the business and delivery across the group.
Wilson’s previous role saw her restructure and reposition integrated agency CMW, broadening its services to rebrand and relaunch as Stack in 2014. Prior to Stack, she was Commercial Director rising to Managing Director and finally Partner at Albion, and formerly ran Unilever's global Sure-Rexona business at Lowe. She also held the role of Chair of the IPA Client Relationship Group from 2010 to 2014.
Wilson will join Karmarama at the end of March 2015 and will report into CEO Ben Bilboul.
Ben Bilboul, CEO said: "In creating 'one Karmarama' our aim is to offer a set of best-in-class services under one roof, with one P&L and one perfectly aligned team. So we're delighted to have someone of Liz’s calibre to help us deliver this seamlessly for our clients. She’s got a great track record across a very diverse set of agencies and will fit brilliantly into the Karma family, so we’re thrilled that she’s joining us.”
Liz Wilson said: "Karmarama's impressive growth over the last few years has brought together an incredible mix of distinct, specialist skills. I'm excited to evolve how they're best blended together in one overall approach to create effective, progressive marketing for our clients and their consumers."