TitleThe Power Inside web site
Agency
Campaign The Power Inside
Advertiser Intel Corporation
Brand Intel + Toshiba

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About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

Netscout and Pereira & O’Dell Premiere Documentary Film by Werner Herzog at Sundance Film Festival

PARK CITY, UT– January 22, 2016 – This weekend, “Lo and Behold, Reveries of the Connected World” directed by the legendary Werner Herzog, premieres at the storied film festival on January 23rd. “Lo and Behold, Reveries of the Connected World” explores the unstoppable digital transformation that’s sweeping the world as we know it, through the unique lens of Werner Herzog. The film examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others.

TEASER TRAILER
CINEMA TRAILER

The film is presented by systems security leader, NETSCOUT, who named Pereira & O’Dell New York to Agency of Record in early 2015. The agency has been working on a variety of initiatives including developing Netscout's brand platform, Guardians of the Connected World, of which the documentary is a key launching pad for.

“What started out as interviewing a handful of subjects about the state of connectivity, quickly turned into a cornucopia of footage that was destined to become something much bigger,” said Herzog. “The project took a life of its own, and size, and substance, and everything pointed to the direction of a feature length documentary.” Herzog said he knew they “were on the right track to making a powerful and extraordinary film.” He added, “this partnership with NETSCOUT has the potential to heighten our understanding of the connected world and its impact on our future.”

“As storytellers, we set out to interconnect the truths of a pervasive brand such as Netscout with the collective psyche of popular culture,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell. “This film will bring a mass audience to a deeper understanding of the health, capacity and security of our digital infrastructure.”

The documentary premiere of Lo & Behold is Saturday, January 23rd at the 2016 Sundance Film Festival in Park City, Utah. More information can be found at http://www.sundance.org/projects/lo-and-behold-reveries-of-the-connected-world

“As technology changes the world, more and more companies must adopt digital transformation strategies,” said Anil Singhal Chairman, President, and Chief executive officer of NETSCOUT, a market leader in service assurance and cyber security. “Those that do not, will be replaced. We provide the real time information platform required to help our customers navigate this challenging and complex road.” Singhal believes NETSCOUT is uniquely equipped to help businesses evolve and innovate with digital transformation best practices. “This film is a wakeup call to the world on how incredibly powerful and fragile connectivity is, and Werner has done an extraordinary job bringing the message to life,” said Singhal.

CREDITS:

Written & Directed by Werner Herzog
A Saville Production
In association with Pereira & O’Dell Entertainment
In association with Skellig Rock​

Director - Werner Herzog
Executive Producers - David Moore, Jim McNeil (Netscout), Dave Arnold (Pereira & O'Dell) Tennille Teague (Pereira & O'Dell)
Producers- Werner Herzog, Rupert Maconick
Editor- Marco Capalbo
Composer- Mark Degli Anotoni
Director Of Photography- Peter Zeitlinger

About NETSCOUT SYSTEMS, INC.

NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) is a market leader in real-time service assurance and cybersecurity solutions for today’s most demanding service provider, enterprise and government networks. NETSCOUT’s Adaptive Service Intelligence (ASI) technology continuously monitors the service delivery environment to identify performance issues and provides insight into network-based security threats, helping teams to quickly resolve issues that can cause business disruptions or impact user experience. NETSCOUT delivers unmatched service visibility and protects the digital infrastructure that supports our connected world. To learn more, visit www.netscout.com

ABOUT PEREIRA & O’DELL

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Intel, Fox Sports 1, Timberland, Memorial Sloan Kettering, Realtor.com, Hyatt, Qdoba, Fiat, Blue Apron, Henkel North America, Museum of Natural History and Netscout.

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For more information please contact:
Donna Candelori, NETSCOUT SYSTEMS, INC. donna.candelori@NETSCOUT.com
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com 

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