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TitleMini Babybel
Agency
Campaign Snack a little bigger
Advertiser BEL Group
Brand Mini Babybel

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
Creative Director J...n Pe....on Subscribers Only

About Havas Chicago

At Havas Chicago, media and creative are woven into each account rather than located in separate departments. This readily allows us to provide an agile, strategic and nimble service model for your brands--what we call "The Village"--across all areas of our agency.

At the core, we pride ourselves on delivering breathtaking creative and concrete results. From Dos Equis to DISH, Keurig to Craftsman, we have a proven track record of transforming brands—and businesses—through fully integrated ecosystems that are designed to drive sales each day while building the brand over time.

We view innovation as a practice, not a pastime. Our belief is that the only way to change culture is to create it. And we help make our clients successful by being one step ahead. We create groundbreaking strategies that not only drive awareness and sales, but catalyze movements—igniting cultural conversations, transforming logos into love marks, and turning commodity products into aspirational brands.

We help brands get closer to their buyers than ever before through the power of data and relationship marketing. Specialization includes CRM and loyalty programs, data intelligence and analytics, eCommerce, and demand generation.

We remain dedicated to bringing the smaller, more personalized feel of a boutique agency to our clients through direct access to senior leadership and individualized attention.


Every client is treated with the utmost care and consideration. As a privately-owned network, we can be selective about with whom we work, and we only take on those accounts that fit both our vision and the creative abilities of our most important assets—our people. 

Latest News

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content.


The faucet manufacturer's measured media spending through the third quarter was nearly $13 million, and it spent about $16 million in 2014, according to Kantar Media.


The account was previously handled by The Martin Agency, which oversaw traditional creative, TV and print duties, while Critical Mass was responsible for digital creative and media. Cleveland-based Rojek Consulting Group handled Moen's agency review, which included other undisclosed contenders.


Havas said it is being charged with reinventing Moen for the brand's emerging millennial and multicultural customer base, not to mention the future generation of "centennial" shoppers.


In a statement, Moen vp of global brand marketing Tim McDonough explained the move to Havas: "While several prequalified agencies were excellent choices for Moen's consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential." 

 

Originally published on Adweek: http://www.adweek.com/news/advertising-branding/moen-selects-havas-chicago-creative-media-lead-168966 

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