TitleHappiness is Movement
Agency
Production Company
Campaign open happiness
Advertiser Coca-Cola Company
Brand Coca-Cola

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Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Agency Producer ..s Pr.....rs Subscribers Only
Post Production T..e B...d A..s Subscribers Only
Model Making Anarchy
Sound Design Company A....od Subscribers Only
Music Company / Composer A....od Subscribers Only
Executive Creative Director
Creative Director D...d Fe.....dez Subscribers Only
Creative Director ..n L...n Subscribers Only
Chief Creative Officer
Director J...ny K...y Subscribers Only
Director of Photography M....ew ..y Subscribers Only
Producer
Producer J...a P....tt Subscribers Only
Producer .o B....on Subscribers Only
Project Manager
Project Manager Fe....da G...ia L...z Subscribers Only
Account Director P...o P..a Subscribers Only
Strategic Planning Director
Agency Producer E..a Ca.....all Subscribers Only
Special Effects / VFX D..e W...er Subscribers Only
Designer
Project Lead/CG Supervisor M..k D...es Subscribers Only
Character Design J..k Cu.....ham Subscribers Only
Character Design
3D Previs P....ck To....ni Subscribers Only
3D Previs ..e S....ow Subscribers Only

About McCann London

Latest News

McCann London creates digital SUBWAY® brand campaign to turn annoying cookie notifications into real cookies

The SUBWAY® brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies.

Created by McCann London, the ‘cookies for cookies’ activity sees the SUBWAY® brand become the first to make cookie notifications a positive thing for customers.

The campaign launched the SUBWAY® brand’s promotional offer this week by encouraging visitors to the SUBWAY® brand’s website to turn annoying cookie notifications into real cookies.

The SUBWAY® brand will offer people who accept cookie notifications on its website the chance to enter their email address to receive a voucher to be exchanged for a free cookie in-store. The activity will run while stocks last and customers will be emailed a free cookie voucher that can be redeemed in-store within two weeks.*

In keeping with the playful nature of the campaign, the creative uses lines such as “Go forth and eat cookie” and “Just enter your e-mail address to prove you’re not some kind of robot”.

Sacha Clark, Marketing Director for the SUBWAY® brand UK and Ireland, said: “Our customers are at the centre of everything we do and we want to thank and reward them for their loyalty in an innovative – and delicious - way. What better than cookies for cookies to show our appreciation?”

Rob Doubal, Co-President and Chief Creative Officer at McCann London, added: "When the SUBWAY® team came up with the idea of turning bad cookies into good cookies I loved it.  Cleaning up the internet. One sandwich at a time. Marvellous.”

 

* Offer available at participating SUBWAY® stores in the UK and Ireland only. While stocks last. Participation may vary. See subway.com for details. SUBWAY® is a Registered Trademark of Subway IP Inc. ©2017 Subway IP Inc.

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