TitleSpace Heater Safety
Agency
Editing Company
Campaign 15 Seconds of Smart
Advertiser Farmers Insurance
Brand Farmers Insurance

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Web Film
Length
Production Company ..er c....nt Subscribers Only
Post Production ..e M..l L...on Subscribers Only
Audio Post Production
Telecine C....ny . Subscribers Only
Title Design L....ry Subscribers Only
Creative Director
Art Director C....on K..n Subscribers Only
Group Creative Director ..t Me.....on Subscribers Only
Chief Creative Officer
Copywriter J..h H..l Subscribers Only
Director F..d S...ge Subscribers Only
Director of Photography
Producer M..k H..l Subscribers Only
Executive Producer P....on ..e Subscribers Only
Agency Producer
Executive Agency Producer G..y Pa....ff Subscribers Only
Assistant Agency Producer R..n R...ey Subscribers Only
Editor
Special Effects / VFX J...s A...n Subscribers Only
Music Composer Jo....an E...s Subscribers Only
Music Company / Composer

About RPA

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Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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