TitleMusic Reboot
Agency
Campaign Music Reboot
Advertiser BBC
Brand BBC Radio 1

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
PhilosophySubscribers Only
Type Television
Length
Production Company ..d ..e M...a L....ed Subscribers Only
Production Company F....er Pi....es Subscribers Only
Sound Design Company
Creative Director D..e Bu.....idi Subscribers Only
Art Director S....en C...s Subscribers Only
Copywriter
Production Company Producer Vi....ne J....rs Subscribers Only
Production Company Producer Ca....ne H...s Subscribers Only
Director of Photography
Post Production L...s Ky.....ite Subscribers Only
Editor C...os C..s Subscribers Only
Advertising Manager

About Karmarama

The agency's founding philosophy of Good Works means that our only agenda is the success of our clients' businesses. It's why we don't enter creative awards, because we believe they distract agencies and encourage creatives that doesn't always have the client's best interest at heart. It's why we believe in a commercial approach to creativity which ensures that all our solutions are focused on your business problems.

 

 

 

 

 

 

 

 

 

 

 

 

 

Latest News

Plusnet launches considerate new online video campaign by Karmarama

Plusnet, the award-winning Yorkshire based broadband provider, has launched an online video campaign as part of their direct response activity, aimed at targeting people in the market for renewing their broadband.

The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation.

The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.

Some even go as far as apologising for the interruption, with one ad starting with Joe saying, “If you’re after a great deal on broadband, Plusnet can help you out”, …”If not then I’m very sorry, someone somewhere has messed up…You see, you’re only supposed to see this ad if you’re interested in Unlimited broadband. And if you’re not, well, something has gone badly wrong.” Before shouting off screen to those presumably responsible for the poorly targeted interruption, “Darren! You’ve got bad data!”

The online activity will be running from August, whilst Plusnet Joe continues to be present across all of Plusnet’s direct response marketing channels.

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