| McDonald’s has long been positioned as a haven for families with children. So it transformed its tables into interactive playgrounds by sticking special NFC (near-field communication) tags beneath them. With the aid of a free app, smartphones that came into contact with the tables could now be used to drive a car through a virtual world, pilot a spacecraft, or play mini games. All ensuring that McDonald’s remains a favorite spot for kids’ lunches in Asia. | |
| Title | Happy Table |
| Agency | DDB Singapore |
| Campaign | Happy Table |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
Related Ads
Job Board
Latest Ads
