| Footwear brand GEOX is promoting its Formula 1 sponsorship with a competition in which participants must overcome their fear to win shoes. Contestants are offered 20 pairs of shoes if they can survive one lap with racing drivers Sebastian Vettel or Mark Webber, from the Infiniti Red Bull Racing team, without screaming or throwing up. Each time they show signs of losing their nerve, they lose one pair of shoes. | |
| Title | Geox Scream Challenge with Infiniti Red Bull Racing Team |
| Agency | SMFB |
| Campaign | Geox Scream Challenge |
| Advertiser | Geox |
| Brand | Geox |
| Posted | September 2013 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Web Film |
| Length | |
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