Title "Pay Me"
Agency DDB New York
Campaign Win for Life
Advertiser New York Lottery
Brand New York Lottery

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length31 seconds
MarketSubscribers Only
Associate Creative Director C...os W...e Subscribers Only
Associate Creative Director B...y L...e Subscribers Only
Group Creative Director Mr. Mike Sullivan
Group Creative Director R..h S...p Subscribers Only
Chief Creative Officer M..t Ea....od Subscribers Only
Copywriter Mr. John Marshall
Head of Production .d Z....ra Subscribers Only
Executive Producer W...er B....ak Subscribers Only
Account Director Ms. Kelly Gorsky
Account Executive K..i A....mi Subscribers Only
Account Executive T...na He.....ne Subscribers Only
Account Supervisor Ms. Heather Olson
Business Manager K...y M...nn Subscribers Only
Group Account Director ..o Ma....ky Subscribers Only

DDB New York

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years and DDB New York was named “Agency to Watch” in 2013 in Creativity magazine. 

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