TitleThe Hook (Live Test 4)
Agency
Sound Design Company
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Date of First Broadcast/Publication Subscribers Only
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Type Web Film
Length
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Post Production ..e M..l Subscribers Only
Production Company F...e f..m Subscribers Only
Music Adelphoi
Art Director A...rs E...nd Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Copywriter
Copywriter B...rn En....öm Subscribers Only
Director F...p N....on Subscribers Only
Director
Director F...p N....on Subscribers Only
Production Company Sm....er Subscribers Only
Production Company Producer
Production Company Producer ..i P....on Subscribers Only
Director of Photography J...s M..m Subscribers Only
Director of Photography
Account Planner T...as No.....öm Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Account Manager
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Account Supervisor C...a P....ow Subscribers Only
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Designer J...y W..s Subscribers Only
Advertiser's Supervisor L..s T....ng Subscribers Only

About Forsman & Bodenfors

Latest News

If / Slow Down GPS

In an effort to get drivers to slow down where it matters the most, we’ve developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. We think of it as a subtle “audio sign” that says “Children at play”.

In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If web site, people are also asked to suggest more locations where the voice should switch to a child’s voice.

The app is available for free download in App Store and Google Play.

Note: the child voice navigation feature only works in Sweden, Finland and Norway.

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