TitleThe Hook (Live Test 4)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Web Film
Length
More InformationSubscribers Only
Post Production ..e M..l Subscribers Only
Production Company F...e f..m Subscribers Only
Music
Sound Design Company 7...ph Subscribers Only
Art Director A...rs E...nd Subscribers Only
Art Director
Copywriter M...in Ri.....st Subscribers Only
Copywriter B...n En....om Subscribers Only
Director
Director J...e R..n Subscribers Only
Director F...p N....on Subscribers Only
Production Company
Production Company Producer ..y L...ey Subscribers Only
Production Company Producer ..i P....on Subscribers Only
Director of Photography
Director of Photography ..u G..u Subscribers Only
Account Planner T...as No.....öm Subscribers Only
Agency Producer
Account Manager B...ta Ma....rg Subscribers Only
Account Supervisor O..e Vi....in Subscribers Only
Account Supervisor
Editor P...r B...dt Subscribers Only
Designer J...y W..s Subscribers Only
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About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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