Title "The Hook Behind The Scenes"
Agency Forsman & Bodenfors
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Business SectorSubscribers Only
Type Television & Cinema
Length132 seconds
Director F...p N....on Subscribers Only

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The Filip Nilsson Scholarship

Advertising is supposed to reach everyone. No matter where you live, how much you earn, what you enjoy doing, or where you come from. But the people who work in advertising are not from particularly diverse backgrounds. The Swedish advertising industry is simply too homogeneous and lacks people with genuinely different experiences and perspectives.

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