Title "Megaglove (15 sec)"
Agency Bartle Bogle Hegarty
Production Company Biscuit Filmworks UK
Editing Company Final Cut
Campaign Own the Week-End 2
Advertiser Guardian Media Group
Brand The Guardian

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
PhilosophySubscribers Only
Type Television
Length15 seconds
MarketSubscribers Only
Post Production ..e M..l Subscribers Only
Sound F....ry Subscribers Only
Executive Creative Director Mr. David Kolbusz
Creative Team G..y Mc.....ie Subscribers Only
Creative Team W...ey H...s Subscribers Only
Creative Team Mr. Matt Fitch
Creative Team M..k L...s Subscribers Only
Director J..f ..w Subscribers Only
Director of Photography Mr. Ed Wild
Producer K..k ..u Subscribers Only
Executive Producer O....do W..d Subscribers Only
Account Director Mr. Jon Barnes
Agency Producer C...s W....ng Subscribers Only
Account Manager F...a B....ry Subscribers Only
Account Manager Mr. Jonny Price
Editor .d Ch....an Subscribers Only
Sound ..m R...on Subscribers Only
Advertising Manager Mr. Richard Furness
Advertising Manager T..y H...is Subscribers Only
Advertising Manager Ch.....te Em....on Subscribers Only
Strategic Business Lead Mr. Ngaio Pardon
Strategy Director A...he Gu....er Subscribers Only
Strategist A...a K..g Subscribers Only

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Mentos introduces fresh way to express yourself with "Ementicons"

New ‘ementicons’ aim to engage brand’s 12M Global social fans

Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience.

Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you've never had the symbols to express. The range includes ementicons such as Cute-Crazed, for the feeling you get when something is just so cute you feel an almost aggressive compulsion to just squeeze it, and Bad Happy, for how you feel when you feel happy about something that you really shouldn’t be happy about, but you just can’t help it.

To launch ementicons Mentos has secured the first ever brand partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which will see ementicons added to the Ultratext keyboard.

The ementiconsiOS 8 keyboard app, built by Monterosa, is also available to download for all iPhone users. A series of humourousementicon e-cards will be housed on the ementicons.com microsite for people to download, email or share with their friends on social media.

The campaign is supported by online advertising and 6 comical online films, directed by Matthew Pollock, which will be housed on YouTube and shared on Mentos’ social platforms, reaching over 12 million users.

Shelley Smoler and Raphael Basckin, Creative Directors at BBH London, commented: “Instead of talking at our fans, we wanted to improve a way in which they could talk to each other. People of all languages use emoticons to convey emotions in text messages, but the standard ones are pretty outdated :( The Mentos brand is all about freshness. Our fresh take on emoticons was to leave smileys behind and design a set of symbols, using the iconic mentosdragee, to represent the real emotions of life in 2015.”

DaanSimonis at Mentos said: “With this campaign we’re aiming to create a deeper connection with our digital savvy audience, by providing a branded story that’s both fresh and entertaining because it’s relevant and useful for our audience.”

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