AOY 1st Runner-Up Is Force to Be Reckoned With - and Not Just in Digital
A worthy runner-up to Droga5 this year, R/GA London this year pulled off a feat every agency surely dreams of – helping to make a brand so cool that Apple acquires it.
When Apple bought headphone brand Beats this year for $3 billion, Tim Cook described the its Beats Music streaming service as "the first subscription service to get it really right."
The acquisition took place just three years after R/GA started working with the client, and it was the 170-strong London office that worked heavily on the development of Beats music, which curates music to the user's tastes using innovative algorithms.
Read more on AdAge.