Title "Beats By Dr Dre #ShowYourColor "
Agency R/GA
Campaign Beats By Dr Dre #ShowYourColor
Advertiser Beats Electronics LLC.
Brand Beats By Dr Dre

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Type Others
Length136 seconds

R/GA

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Creativity Innovators of the Year 2015: R/GA London

AOY 1st Runner-Up Is Force to Be Reckoned With - and Not Just in Digital

A worthy runner-up to Droga5 this year, R/GA London this year pulled off a feat every agency surely dreams of – helping to make a brand so cool that Apple acquires it.

When Apple bought headphone brand Beats this year for $3 billion, Tim Cook described the its Beats Music streaming service as "the first subscription service to get it really right."

The acquisition took place just three years after R/GA started working with the client, and it was the 170-strong London office that worked heavily on the development of Beats music, which curates music to the user's tastes using innovative algorithms.

Read more on AdAge.

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