Production Company
Campaign We Compare. You Save.
Advertiser Carphone Warehouse
Brand Carphone Warehouse

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About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News

CHI&Partners opens doors to non-graduates with new, inclusive spark scheme

New entry-level scheme at CHI&Partners open to ‘thinkers, creators and doers’
from all backgrounds

CVs and photos stripped out of application process to remove ‘unconscious bias’

CHI&Partners is this week launching a new entry-level recruitment scheme, SPARK – appealing to ambitious people from all backgrounds to apply to come and work at the top 20 agency, which was the UK’s most-awarded independent creative agency at this year’s Cannes Lions.


From school-leavers and young people with vocational as well as university training, to those moving into advertising from other industries, SPARK aims to attract diverse new talent to the agency – building on its skillsets and culture, and bringing new experience and thinking to its creative output.


CHI&Partners, which was this year listed by TheJobCrowd as the third best advertising agency for graduates to work for, has also stripped requests for CVs and photos from its application process. Instead, applicants will simply be asked to answer four creative and strategic questions before coming to meet the team in November. A number of candidates will then be selected to begin working with CHI&Partners in January 2017, with another intake following in September 2017.


Sarah Golding, CEO at CHI&Partners, said: “Bright minds exist everywhere, and our industry more than any other needs horizonless thinking, fresh ideas, broad experience and new blood to thrive. It could not be clearer we need to embrace talent from all backgrounds, communities and ethnicities to make that happen. Equally, as university fees become more and more prohibitive, we like many others feel our industry is closing the door on talent by continuing to look for university-level qualifications on CVs. 


“We could not be more excited to see what great thinkers, creators and doers SPARK brings through our doors. Whether you’re a tech whizzkid, a creative thinker, a brilliant organiser or a budding entrepreneur, please do apply and let us know how you can help us make more great work and inject new vitality into our fantastic industry.”


Fern Nott, Head of Talent at CHI&Partners, said: “We all know diversity is a big issue for the industry. Our communications need to speak to everyone in society, not just the select few who look and speak like us. Unconscious bias is a part of human nature – people naturally gravitate towards people who are similar to them; we all do it all the time. Removing CVs and photos from the application process means we won’t unconsciously favour people who went to the same school as us, or who have the same hobbies. We’re letting the talent speak for itself.”


As well as offering access to training through CHI&Partners’ IPA membership and the agency’s own proprietary ‘&Academy’ scheme, SPARK will provide an introduction to the cross-discipline expertise of The&Partnership’s content, media, PR, data analytics and CRM agencies – giving candidates a comprehensive of the marcomms industry.


Candidates can apply through CHI&Partners’ website (www.chiandpartners.com) until 7th November, and are also invited to attend an Open Evening on Thursday 13th October at 6pm.


The launch of SPARK follows new recruitment initiatives at CHI&Partners over the past year including partnering with The Big Bang Creative Internship Scheme and The Prince’s Trust to offer young people from less advantaged backgrounds an introduction to the creative industry; and enrolling on the IPA’s BAME scheme to offer more recruitment opportunities to Black, Asian and Minority Ethnic candidates. The agency also works with Access Aspiration, a work experience charity co-founded by The&Partnership partner Jenny Halpern Prince, which helps young people from disadvantaged backgrounds gain experience in industries they are passionate about.

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