TitleStampede
Agency
Campaign Odyssey Spokescrumbs
Advertiser American Honda Motor Co., Inc.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
Type Television
Length

About RPA

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Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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