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Creative Director C..l Br.....rst Subscribers Only
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Strategy Director

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Tesco helps shoppers find love in the aisles

To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an

online campaign that sees a psychotherapist match-make shoppers based on the contents of

their shopping baskets.

For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the

same people: couples. Tesco are talking to everyone this year, showing how the supermarket

can help both people in relationships, who want bright ideas for being genuinely romantic, as

well as the 51% of the nation who are single and ready to find their match.

Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero

online film looks to test whether your shopping basket can help you find love. Based on the

insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse

the different baskets of 32 singles and match them based on how complementary their chosen

products were. The film then follows the couples as they are sent on a date, with varying

degrees of success. At the end of the film, viewers are then driven to four, helpful videos that

feature romantic ideas that can be recreated at home.

The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and

Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production

studio.

‘Basket Dating’ follows the success of Tesco ‘Spookermarket’, also created by BBH Live and

Black Sheep Studios, which garnered almost 30 million views and was named one of

YouTube’s Top 10 Ads of the Year in 2015. 

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