Title "TDI TouchDrive"
Agency Deutsch
Campaign TDI TouchDrive
Advertiser Volkswagen
Brand Volkswagen

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Interactive
Length82 seconds
MarketSubscribers Only
Production Company Mi......Eye Subscribers Only
Music ..M M...c Subscribers Only
Executive Creative Director Mr. Mathias Appelblad
Associate Creative Director S...t C...k Subscribers Only
Art Director Ch.....an L....sz Subscribers Only
Art Director Ms. Lauren Perlow
Group Creative Director D...d ..m Subscribers Only
Copywriter Be....in B...er Subscribers Only
Music Mr. Dave Rocco
Digital Strategist S...rt F...er Subscribers Only
Digital Design Director P...n C..n Subscribers Only
Sr. Digital Designer Clay Weishaar
Motion Design Director Ch.....an Jo.....on Subscribers Only
Junior Motion Engineer C...er Bl.....od Subscribers Only
VP, Group User Experience Director Mr. Shaun Rance
User Experience Director E...ne P..k Subscribers Only
SVP Creative Technology Director N..k V....ff Subscribers Only
Associate Technology Director Mr. John Leung
Group Director, Integrated Business Affairs Ga....la F...as Subscribers Only
Director of Concept Production S....ne Po.....no Subscribers Only
Senior Concept Producer Ms. Megan Enneking
Director of Digital Production ..m Sc.....ler Subscribers Only
Executive Digital Producer R..n Ki....wa Subscribers Only
Associate Digital Producer Jamie Russo

About Deutsch

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Sip. Sip. Repeat.

The Deutsch LA Wine Club is alive and sipping. Once a month, a passionate group of wine lovers gathers to share, analyze, and discuss (and drink!) wines from all over the world. In March, we drank local and enjoyed a horizontal tasting of California. (Horizontal, not as in the end result of too much wine, but rather in the viticultural sense: we tasted the same grape from the same year but from different producers in different parts of California.)

And what was the conclusion? There’s more to California than Napa. As expected, the same grape in the same year growing in Napa vs. Paso Robles vs. Lodi vs. Malibu will produce exceptionally different wine. Our state is large and diverse, which means that a Cabernet from Sonoma will display different characteristics from a Cabernet from a few hundred miles away in Monterey. This may seem obvious, but it’s in flighting these wines back to back that one can truly explore the subtle and not-so-subtle differences in provenance.

Which is what we did. Paired with cheese, chocolate, and laughter, of course. We usually keep our wines in the $10-$15 range to make them easier to compare. In April, get excited for some sparkling conversation, as we compare bubbles from around the globe. Bubble trouble. Bubble duty. Bubblicious. Bursting the bubble. (Sorry…)

As always, feel free to reach out with any of your wine questions, needs, remarks, or bottles in need of finishing. I look forward to sipping with you. Cheers!

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