TitleShades of Love & Happiness
Sound Design Company
Campaign For Everything That Matters
Advertiser Benjamin Moore
Brand Benjamin Moore

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Business SectorSubscribers Only
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Type Television
Production Company ..e Ma.....de Subscribers Only
Production Company Fr.....ore Subscribers Only
Audio Post Production
Creative Director V....sa F....er Subscribers Only
Associate Creative Director Je....te T...n Subscribers Only
Chief Creative Officer
Copywriter Je....te T...n Subscribers Only
Director D...d M...or Subscribers Only
Director of Photography
Project Manager La....er S...e Subscribers Only
Account Director C...y ..y Subscribers Only
Strategic Planner
Agency Producer Ch.....na C...o Subscribers Only
Agency Producer H....er T...on Subscribers Only
Agency Producer
Designer S...h Be.....mer Subscribers Only
Designer D...in A..z Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

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New Purina Campaign Featured on Creativity

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