TitleThe New Car
Agency
Agency
Campaign Nissan LEAF Launch
Advertiser Nissan Motor Corp.
Brand Nissan

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About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

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The Female Perspective: A Vision for Change

In association with The Drum, CM brought together 10 women leaders for a roundtable summit to tackle the issue of a lack of female talent in key roles in the advertising and digital industry. Download the full report here: http://www.thedrum.com/content/critical-mass 

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