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TitleThe New Car
Campaign Nissan LEAF Launch
Advertiser Nissan Motor Corp.
Brand Nissan

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Type Case Study

About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

Latest News

Critical Mass Takes Home Two Digital Alberta Awards

CM was awarded two Digital Alberta Awards! Nissan Meet the Machines won for Best Microsite, and Travel Alberta Living Photos won for Best Display Ad or Campaign. 

Critical Mass ( is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences has produced business-building results for clients that include Citibank, Nissan, Clorox, Luxottica and many more. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc. 

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