Title "Lego Star Wars Secrets to Reveal"
Agency Jack Morton Worldwide
Campaign Secrets to Reveal
Advertiser Lego
Brand Lego Star Wars

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Type Case Study
Length178 seconds

About Jack Morton Worldwide

Our philosophy: brands are verbs. What you do as a brand matters as much as if not more than what you say.

Our culture: take the work seriously, but not ourselves. Our client surveys give us near perfect scores for having "people that are easy to work with".

Our competitive advantages: almost no other agency combines our expertise in experience with the ability to both ideate and execute; and almost no other agency in our space has our global reach and long track record in the industry.

Latest News

New SVP, Director of New Business For Jack Morton Worldwide Melinda Lindland Promoted to Position

New York, NY – March 5, 2015 – Global brand experience agency Jack Morton Worldwide has promoted Melinda Lindland to SVP, Director of New Business for the US market.

“I am proud to be taking on this new opportunity,” said Lindland. “My goal is to knit together a thriving new business community across the Jack Morton North American offices that will benefit both our internal teams and our potential and existing clients. I have set high goals and expectations and I’m looking forward to seeing what we can achieve together.”

Lindland has worked in the experiential marketing, training and communications industry for over 18 years. She joined Jack Morton in 2012 as SVP, New Business and Group Account Director in the New York Office where she was responsible for overseeing the largest pillar accounts in the New York office, and for generating the new business revenue to satisfy an ambitious financial target. Her leadership led the New York office to its strongest new business year over a five year period in 2014.

Prior to joining Jack Morton, Lindland established relationships with Cognizant, Coty (The House of Gwen Stefani), IBM, Vertex, Boehringer Ingelheim, Tourism of Montreal, Covidien, and Elster for TBA Global. After several strong years as a business developer, she joined the company’s management team and took on the leadership of business strategy for the company’s Eastern region in 2011.

Earlier in her career, Lindland was the head of Sales & Operations with Caffeine Media. Her contributions for the agency led to projects and long-term relationships with Redken, L’Oreal, Coty, the Skin Cancer Foundation, Clinique, The Estee Lauder Companies, and Ricoh Corporation. Before making her leap to Caffeine Media, Lindland worked as a business developer for Cubic B’s Productions and Caribiner International, where she led major communications projects with IBM, Pearson Education, Bayer, Fortis Benefits, Wells Fargo and Ricoh Corporation.

Lindland is a 1996 graduate of University of Notre Dame with a BA in American Studies. She currently lives in Greenwich, CT with her husband, 3 year old son and two dogs. Together they are fixer-upper fanatics, the weirder the house, the better!

“I have immense confidence in Melinda as our SVP of New Business,” said Josh McCall, CEO, Jack Morton Worldwide. “Melinda has a proven and successful track record in this space, both for us in our New York office and throughout her entire career. She is the right person to take us into our 76th year of business and help add to our client roster across the US markets.”

The appointment is effective immediately.

Melinda is available for interviews upon request.

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