TitleGreen Works for All - Brand Relaunch
Campaign Green Works for All - Brand Relaunch
Advertiser The Clorox Company
Brand Green Works

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Type Case Study

About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

Latest News

Critical Mass Wins at MMA and OMMA

Fresh off a sweep at last week’s W3 awards, Critical Mass had a huge night on the awards front. We are proud to announce that we took home an OMMA award in the Banner: Standard/Flash/Rich Media category for our “Living Photos” work for Travel Alberta.

“For the last 11 years, MediaPost’s OMMA Awards honor agencies and advertisers that push the potential of digital advertising. We congratulate Critical Mass and their “Living Photos” campaign for Travel Alberta, a perfect example of what the OMMA Awards stand for.” –Laura Daly, Director of Communications, MediaPost

Meanwhile, across town (in NYC), some more great news came out way. We took home Silver for our Sweeper work at the Smarties, a global competition held by the Mobile Marketing Association (MMA). The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success. 

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