|Advertiser||Standard Bank of South Africa|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Television & Cinema|
|Agency Producer||L..o M....na Subscribers Only|
|Production Company||He.....er Subscribers Only|
|Audio Post Production||He.....er Subscribers Only|
|Audio Post Production||A...o M....ia Subscribers Only|
|Creative Director||Mr. Mike Groenewald|
|Art Director||.o Mo....on Subscribers Only|
|Art Director||Co....ad G...e Subscribers Only|
|Copywriter||J...d O...nd Subscribers Only|
|Director||C...er ..n Subscribers Only|
|Production Company Producer||Tanille Retief|
|Production Company Producer||B....et S...r Subscribers Only|
|Director of Photography||G...am Bo.....ier Subscribers Only|
|Editor||T....le R...ef Subscribers Only|
|Typographer||Co....ad G...e Subscribers Only|
|Sound Design Company||Cremer Van|
The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.
This is where TBWA\’s philosophy of Challenging Convention comes into play.
Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static.
It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.
Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.
We believe that creativity drives progress. That is why we like to take calculated risks.