Title "Pigeon Jazz"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign Pigeon Jazz
Advertiser Standard Bank of South Africa
Brand Standard Bank

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
Type Television & Cinema
Length123 seconds
Agency Producer L..o M....na Subscribers Only
Production Company He.....er Subscribers Only
Post Production Hey!Fever
Audio Post Production He.....er Subscribers Only
Audio Post Production A...o M....ia Subscribers Only
Creative Director Mr. Mike Groenewald
Art Director .o Mo....on Subscribers Only
Art Director Co....ad G...e Subscribers Only
Copywriter Antoinette Fourie
Copywriter J...d O...nd Subscribers Only
Director C...er ..n Subscribers Only
Production Company Producer Tanille Retief
Production Company Producer B....et S...r Subscribers Only
Director of Photography G...am Bo.....ier Subscribers Only
Editor Cremer Van
Editor T....le R...ef Subscribers Only
Typographer Co....ad G...e Subscribers Only
Sound Designer Cremer Van

TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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