TitleBaileys Chocolat Luxe
Campaign Baileys Brings Chocolate to Life
Advertiser Diageo
Brand Baileys

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About R/GA

Pioneering a new agency model, we believe that the industry is undergoing a fundamental transformation resulting from the unprecedented velocity of technology and the ever-changing lives of today's customers.

In this age of change, the old paradigms of perceptual-based marketing delivered via outbound messages in a topdown-driven environment are yielding to a new paradigm of transformational marketing and experiences that are accessed through inbound, on-demand and always on channels.

R/GA helps clients transform their brands through three core competencies:

Marketing and Communications
Product and Service Innovation
Business Transformation 

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Nick Law (R/GA)

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Nick Law began his career as a designer in Sydney before continuing as an advertising art director in London and transitoned to digital in the late '90s after moving to New York. His range of experience accross marketing disciplines and geographies is an important asset for R/GA as the agency broadens and opens offices all over the world. As Vice Chairman, Global Chief Creative Officer, Nick guides R/GA's strategic and creative vision and also ensures that R/GA's wide range of capabilities are equally grounded in creativity, strategy and technology.

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