Title "Phubbing: A Word is Born"
Agency McCann Erickson Melbourne
Campaign Language is Always Changing
Advertiser Macmillan Publishing
Brand Macquarie Dictionary

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Case Study
Length148 seconds
Post Production A...ag Pr......ons Subscribers Only
Executive Creative Director J..n M....ll Subscribers Only
Creative Director Mr. Pat Baron
Art Director ..t B...n Subscribers Only
Art Director M..t St....rt Subscribers Only
Art Director Dave Budd
Copywriter J..n M....ll Subscribers Only
Copywriter N....ha W..d Subscribers Only
Account Director Mr. Alec Hussain
Account Director A...an M...s Subscribers Only
Account Executive A..x H...h Subscribers Only
Agency Producer Miss Chelsea Nieper
Agency Producer P....ne Mc....an Subscribers Only
Editor N..h M...on Subscribers Only

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