TitlePleasure Hunt - 5 Lost Kisses
Campaign Pleasure Hunt - 5 Lost Kisses
Advertiser Unilever
Brand Magnum

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Gaming

About MullenLowe Group

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Creativity’s Female Future

Ali Hanan, founder and chief executive of Creative Equals, introduces 30 female creative trailblazers on course to be the industry leaders of tomorrow.

The judges

Victoria Buchanan, executive creative director, Tribal Worldwide London

Rob Doubal and Laurence Thomson, co-presidents and chief creative officers, McCann London

Daniele Fiandaca, co-founder, Creative Social and Token Man

Ian Heartfield, deputy executive creative director, Bartle Bogle Hegarty

Emma Perkins, group executive creative director, MullenLowe

Cheyney Robinson, global chief experience officer, Isobar

Caitlin Ryan, executive creative director, Cheil Worldwide

In the UK, only 12% of creative directors are female. To change this, Creative Equals, which champions gender-equality in the creative industries, is partnering Campaign to celebrate 30 (or 31, as it ultimately turned out) women redefining adland through their creativity and craft.

Many of the women are working outside of their day job to make the industry a place where they and other women can thrive.

“The work we saw shows the applicants are punching above their weight in their personal projects, their ambitions, their energy and their determination,” Caitlin Ryan, executive creative director at Cheil Worldwide and one of the #CEFutureLeaders judges, says.

The calibre of candidates impressed the jury. “The future of our industry is in safe hands,” Ian Heartfield, deputy executive creative director at Bartle Bogle Hegarty, says. “It’s exciting to see the quality of the next generation of creative talent coming through the ranks.”

For MullenLowe group executive creative director Emma Perkins, what stood out was how hard “many of the women are working outside of their day job to make the industry a place where they and other women can thrive”.

Identifying these future leaders is part of the Creative Equals mission to track and monitor the progress of 100 of London’s rising stars with the aim of doubling the number of female creative directors over the next 24 months. To further develop this talent, it is launching the Creative Equals Leadership School, sponsored by Facebook, in June.

Kat Encanto

Senior creative

MullenLowe LONDON

“Kat’s worldwide experience and evocative creative ideas make her a real force to be reckoned with,” Daniele Fiandaca, co-founder of Creative Social and Token Man, says.

Her recent campaigns for Inspiring the Future and Inspiring Girls attempt to “#RedrawTheBalance” and address gender stereotyping among children. With no media budget, the work reached more than 20 million people in two months, became news in 82 countries and has been replicated worldwide.

Encanto has worked in creative agencies around the globe, including in Manila, Milan, Parma and Bangkok.

This article was first published on campaignlive.co.uk

The post Creativity’s Female Future appeared first on MullenLowe Group.

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