THE ELECTRIC FURS CAT BAND COVERS POPULAR 1980S HIT
“DON’T YOU (FORGET ABOUT ME)” IN FIRST DIGITAL RELEASE
Today, TEMPTATIONS™ Brand launched a new online media campaign encouraging cat owners to remember their feline friends and “Treat Them Too” with America’s No. 1 cat treat.
Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too.
“With only half of cat owners treating their cats, the TEMPTATIONS™ brand always looks for fun, creative ways to bring attention to the cat treating category, said Arren Beach, TEMPTATIONS™ Brand Manager. “The ‘Treat Them Too’ campaign uses entertaining digital content – like this music video – to showcase TEMPTATIONS™ treats and encourage cat owners to treat their cats when they treat themselves.”
“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at Adam & Eve/DDB London. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to ‘Treat Them Too.”
Live now on TEMPTATIONS™ Brand’s Facebook and YouTube channels, the “Don’t You (Forget About Me)” remake includes the full music video and one 30-second spot, and will have shorter video cut downs for release on TEMPTATIONS™ Brand’s social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.
For more information on TEMPTATIONS™ treats and the “Treat Them Too” campaign, visit Facebook.com/Temptations or www.TemptationsTreats.com.
 July 2016 Nielsen Homescan Panel (Within 52 weeks ending July 16, 2016, 54.4% of Cat Owning households fed cat treats)