London, 10th May 2016: ClearScore and 18 Feet & Rising today launch ‘Live Checking’, a new campaign set out to promote ClearScore’s free credit score report service.
ClearScore launched in 2015, and this new campaign is the first campaign they have launched with creative agency 18 Feet & Rising since appointing them earlier this year.
The two humorous 30 second ads are directed by award-winning comedy director Steve Bendelack, who is known for working on Spitting Image, The Royal Family and The League of Gentleman.
The first features a young couple lounging on the sofa, checking their credit score, with verbal input from the couple’s dog. The second shows a father and son, with the boy questioning where a pineapple gets its name from.
Media is being handled by Blue449, with it running indefinitely on TV from May 10th.
Anna Kilmurray, Head of Marketing at ClearScore, comments: “We wanted to bring a bit of fun to the idea of checking your credit score, while raising awareness of our free service, and 18 Feet & Rising were the perfect agency to help us achieve this.”
Anna Carpen, ECD at 18 Feet & Rising, comments: "Checking your credit score is a daunting task for many people sitting at home. We are so used to scary arrows pointing to the red zone, it’s easier to bury our heads in the sand. Because Clearscore strips all the anxiety out of the process, we wanted to normalise checking your credit score. It was important that we brought some humour into a sector that often shies away from comedy.”