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About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

The New Partnership Of Cycling And Technology


As cycling culture becomes increasingly present in London and other cities across the world, it is no wonder that the tech industry has identified it as an area that they can capitalise on. We have seen the evolution of the standard bike to its modern foldable version and its Boris bike brother. As well as this the old school essentials of helmet and high-vis jacket have revolutionised to technical pieces of kit. This is a step forward highlighting the desire for an enhanced user experience and how our attitudes towards cycling are changing from seeing it as a second choice, of transport, to a viable first choice.

Therefore, the newest technological developments for the cycling industry come as no surprise and will be met with glee by cycling fans. The two notable ones that have premiered this week are the high-vis tote-backpack from Bookman and Notabag and the Gi FlyBike.

Bookman and Notabag’s collaboration has resulted in a bag that can transform from a useful day-to-day tote to a high-vis backpack meaning cyclists are safer and still have the convenience of a tote bag. This bag has also been predicted to become a favourite among skaters and pedestrians as well as cyclists.

The new Gi FlyBike, a collapsible e-bike, is claiming to solve the design problems that the current commuters favourite has. Firstly, it is an electric bike and therefore ensures you do not over exert yourself and avoid the dreaded cyclist sweats. Secondly, it is foldable (yes, nothing new) but has full size wheels and folds up in less than a second. Finally, it is ‘smart’. You can connect to your bike over Bluetooth and can even lend it to a friend via the app.

Both these examples highlight the ever-growing phenomenon around cycling but also show how, with the partnership of technology and cycling, we could help alleviate some of the world’s transportation issues as well as improving health and well-being on a global scale.

The post The New Partnership Of Cycling And Technology appeared first on VCCP.

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